New market entrants: New companies have certain advantages, such as not being locked into old equipment and high motivation, as well as disadvantages, such as less expertise and little brand recognition.Traditional competitors: Existing firms that share a firm's market space. Michael Porter's competitive forces model describes five competitive forces that shape the fate of the firm. Using Information Systems to Achieve Competitive Advantageįirms with a competitive advantage over others typically have access to special resources that others do not or are able to use resources more efficiently, resulting in higher revenue growth, profitability, or productivity growth (efficiency), all of which ultimately in the long run translate into higher stock market valuations than their competitors.
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